26 Years. 20,000 Families.
One Name They Trust.

I didn't plan on spending 26 years at one dealership. I planned on treating every customer like family — and then the years just happened.

From Queens to South Florida

I was born in Queens, New York. My parents came from the Dominican Republic, and it didn't take long for our family to figure out we were not built for cold weather. South Florida claimed me at 15. I grew up in Miami, married my childhood sweetheart, and raised two kids here.

I joined Toyota of Hollywood in 1999 and stepped onto the sales floor at a time when the car industry was almost entirely male-dominated. I didn't have connections. I didn't have a fancy background. I had one thing: the belief that if I treated every single person the way I'd want to be treated, the results would speak for themselves.

They did.

Building a Career on Integrity

For the majority of the past 20+ years, I've been the #1 Toyota salesperson at Toyota of Hollywood and across the entire Southeast United States. I've been named to Toyota's Top 50 Professionals nationwide. I've served over 20,000 South Florida families — from first-time buyers to business owners to parents buying their kid's first car.

But what I'm most proud of isn't a ranking or a number. It's the thousands of people who trusted me enough to send their friends, their children, and their parents back to me. You don't refer someone you love to a person who took advantage of you. That kind of loyalty comes from one thing: integrity.

Why I Became a Fleet Manager

Most people don't know this option exists. A fleet manager is a senior-level position at a dealership, traditionally responsible for handling bulk vehicle sales — businesses, rental companies, government contracts. But over the years, smart individual buyers figured out they can request to work with a fleet manager directly, and when they do, the entire experience changes.

As Fleet Manager, I don't operate on commission the same way a floor salesperson does. There's no incentive to stall. No reason to run back and forth to "check with the manager" — because I am the manager. I can give you the real number upfront, and I will. Every time.

What It's Like Working With Me

When you reach out, I'll ask about your life — how many people are in your family, how far you drive, what matters most to you. Then I'll tell you which Toyota genuinely fits. Not what's on special. Not what I need to move off the lot. The right car for your life.

I'll verify real inventory before you drive over. I'll send you the full out-the-door price — taxes, fees, everything — before you arrive, so you can review it on your own time. When you get here, it's test drive, sign, and go. No pressure, no games, no regrets.

That's not a marketing pitch. That's how I've done business for 26 years, and it's why I'll be here for 26 more.